The best marketers in the business know that just one or two words can make a difference in sales. That’s why buzzwords like ‘bespoke’ and ‘artisanal’ are all the rage right now. Marketers know that these two terms connect with buyers in a way that sells. Eyewear, and particularly sunglasses, is one area in which we are seeing the terms …

Embroidery refers to the traditional method of creating designs and patterns upon a piece of cloth like jackets, sweaters, scarves, blazers or even bag packs to make them look more interesting and attractive. The designs were traditionally made with hands using colorful and vibrant threads but it is now practiced using machines on a larger scale. Apart from the fashionable …